If you own a small business, you probably have had your share of challenges that most small businesses face. Whether your concern is related to money management, hiring new employees, or simply staying energized, there are solutions to overcome these challenges.

One of the most common problems that small businesses face, and probably the most important, is managing customer relationships.

Everyone knows that your customers are the bread and butter of your business. They are what bring in your profits as well as provide essential feedback on your product. It is important to recognize your customers’ value and nurture the relationships you have with them.

The most successful way to ensure quality customer relationships is by using a CRM (customer relationship management) system. By keeping all your customer data centralized and automating administrative tasks, you can provide better customer service while saving loads of time.

But first, It’s important that we debunk some common misconceptions that may overwhelm small business owners initially.

1. ‘It’s too expensive’

While CRM systems might have been expensive in the past, there are very  affordable CRM tools available today. You can find many different subscription based plans with low monthly fees.

2. ‘It’s too difficult to use’

Most CRM systems are designed to give users an easy-to-use experience, regardless of their tech savviness. For example, Breezz.io has a clear and intuitive interface that allows new users to start using the CRM with a very minimal learning curve.

3. ‘We don’t need it’

As your small business grows, so does your amount of data and the complexities of managing your customer relationships. While you can get by without a CRM, it’s likely you will waste extra time on administrative tasks and miss important steps needed to close deals. These are issues that a CRM could help you avoid.

Today, it’s easy for small businesses to manage their customer relationships and grow their businesses with the help of a CRM system. There is no need anymore to invest a lot of time and money into implementing customer relationship management software. SMBs can take advantage of affordable online CRM solutions that offer all the features needed to improve your business processes.


Written by

Cookie Solomon

I am a devoted writer and marketing specialist with a passion for anything related to sales and customer experience.

1 Comment

  1. […] and scalable Cloud CRMs are more affordable than on-premise options, making it a much better choice especially for smaller businesses. The purchase of hardware and its ongoing maintenance can easily go way over the budget of many […]

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