If you are already using a CRM tool, you already know how a CRM can benefit your business. With a variety of features that help you manage leads, automate data entry, manage tasks, and analyze sales metrics, the CRM is a must-have tool for streamlining your business processes.
One main feature that a CRM needs to offer is email, or more specifically, gmail integration. Users should be able to access their emails from within the application, and not have to tediously switch between apps.
As you might already know, Gmail is the most widely used email platform in the world. At the end of 2018, there were an astounding 1.5 billion active gmail users across the globe. Your CRM tools should accommodate the need for gmail access in the CRM, so you can work more efficiently.
What are the main benefits of gmail crm integration?
1. Managing gmail messages in the CRM
The ability to compose, reply, and forward emails without leaving the CRM.
2. Manage email labels and inboxes
Create and manage different labels for your email messages.
3. Gmail contact creation
Automatically import your gmail contacts and sync them with your CRM contacts.
4. No need to switch apps
With full gmail integration, you can manage your gmail data and relate them to records in the CRM without needing to switching apps.
Conclusion
For those of you seeking out how to best run your business, it’s important to find a tool that lets you streamline your processes and work smarter. While CRM software is designed to do just that, they are not all created equal. A CRM with gmail integration offers users greater benefits and a better overall experience. It is definitely one of the main features you should be looking for in a CRM.
