We are living in the Age of the Customer, a term that describes the current marketplace. In the past, sellers had the upper hand because customers couldn’t access information easily about the product, profit margin, and competitor pricing. But with…
It can get feel great concluding a productive meeting or call with a prospect. But the steps you take after that meeting can make a big difference in turning that lead into an actual customer. It’s important that your next…
It’s no secret that your relationship with your customers is central to your business’ success. Your customers drive your business by bringing in revenue and providing crucial feedback for your products. With a good sales CRM system, you can optimize…
In sales, your customers are the most important aspect of your business. Regardless of what products or services you offer, your customer base is what drives your organization, brings in revenue, and offers essential feedback on your business. It is…
‘Thank you for taking the time to talk’ The first few seconds of the call must be used to set the tone and to keep the prospect on the line. Use positive greetings, such as ‘good morning,’ and make sure…
In 1906, an Italian economist, Pareto, calculated that 80% of Italy’s land was owned by 20% of the Italian population. He found this was a common distribution, that came to be known as the Pareto Principle or the 80/20 Rule,…
