We are living in the Age of the Customer, a term that describes the current marketplace. In the past, sellers had the upper hand because customers couldn’t access information easily about the product, profit margin, and competitor pricing. But with…
While Excel spreadsheets are a good enough tool for some tasks, when it comes to customer relationship management it lags way behind. CRM (Customer Relationship Management) software is a much more efficient tool for managing your business’ most important asset…
There are many business tools and management software that provide ways to optimize different aspects of your business. If you want to manage your business’ finances, legal needs, or marketing efforts, there are myriads of applications out there to choose…
Becoming a master salesperson isn’t only about learning how to interact with your customers. You also need to prepare yourself to be ready to make those successful sales calls. There are several tried and true tips that you can use…
It’s no secret that your relationship with your customers is central to your business’ success. Your customers drive your business by bringing in revenue and providing crucial feedback for your products. With a good sales CRM system, you can optimize…
In sales, your customers are the most important aspect of your business. Regardless of what products or services you offer, your customer base is what drives your organization, brings in revenue, and offers essential feedback on your business. It is…
Making a sales call is no easy task, and it is just the first step of the sales process. When you have contacted a lead, there are some key actions you must take if you want to move the deal…
‘Thank you for taking the time to talk’ The first few seconds of the call must be used to set the tone and to keep the prospect on the line. Use positive greetings, such as ‘good morning,’ and make sure…
Far too many people blame a bad economy, bad timing, or a bad market for the failure of their business. In many cases, one or more of these factors may be legitimate reasons that contributed towards business failure. However, it…
In 1906, an Italian economist, Pareto, calculated that 80% of Italy’s land was owned by 20% of the Italian population. He found this was a common distribution, that came to be known as the Pareto Principle or the 80/20 Rule,…
