Every business owner dreams of having a team of killer sales reps, but what makes someone a really good salesperson? Being a good sales rep requires a cocktail of various attributes that either come naturally or are developed over time.
So what traits does one need to perfect in order to improve their sales prowess?
One of the most important things needed to succeed in any job is passion for your profession and workplace, and this is especially true when it comes to sales. If you love what you do, you will have the energy and drive to succeed. A salesperson’s passion will also radiate out to the customer, getting him excited too and increasing the chance of a sale.
To sell a product, you need to make sure it satisfies your customers’ needs. The only way to truly understand your customers’ needs is by listening closely to them. This helps you get to know their pain points so you can offer an appropriate solution. Your customers will appreciate your attentiveness and care thus leading to a positive experience and a higher chance of them making a purchase.
Your customers need to know that they can rely on you and your advice. It’s important not to push products on a customer just to close a sale. A customer can tell when you are trying to push a product on them that they don’t need, and as a result will consider your advice unreliable. Make sure to listen to your client’s needs so you can offer them an appropriate solution, and they will be confident that they can rely on your advice for future purchases.
A good salesperson knows the product he is selling thoroughly. You need to be able to answer any questions about the product that the customer throws your way. Being unable to answer a question immediately or by giving incorrect product information, you can create an unprofessional situation and harm the deal in the process.
Salespeople will encounter many different types of customers so it’s crucial to be prepared for a dynamic approach. You need to be able to adapt to each situation and engage each customer individually. The ability to improvise and to be creative in your customer interactions will help you solve problems more effectively for each individual customer.
As we stated above, you need to be prepared for any type of customer interaction. Sometimes, a customer will object, raise their voice, or come across as argumentative. This is where the calm attribute comes into play. When faced with this situation, you should’nt respond emotionally and need to remain calm. Simply listen and reply calmly and you will hopefully be able to solve the problem together.
Now that we have outlined the main attributes that need to be in a salesperson’s toolbox, it’s time to start perfecting them so you can become a more successful sales representative.